Yes, most signs need to abide by local zoning restrictions, and in particular, outdoor and illuminated signs. San Diego has special rules on location, illumination, height, and size. Specific locations have design and material restrictions in historic districts. We...
Color plays a significant role in how a sign is viewed. Contrasting high-color combinations with yellow and black text are superior in reading, especially in distance. The brand colors must harmonize with other marketing tools in order to reinforce identity. Color...
Material selection depends on where the sign is going and how long it is going to remain. Outdoor signs are produced with heavier-duty materials such as aluminum, acrylic, and high-density urethane (HDU), because these are weather-resistant and won’t...
The process starts with a consultation in which we discuss what you are seeking in a sign, how you would like to brand it, and what kind of sign. Once we have a vision in hand, we design with a computer-aided design (CAD) program. These scaled drawings allow you to...
An effective sign is simple, legible, and visually striking. Simple is better because having a lot of text and clutter makes it hard on viewers who need to get the message in a matter of seconds. The font is legible at a distance with a coloring scheme with high...
