An effective sign is simple, legible, and visually striking. Simple is better because having a lot of text and clutter makes it hard on viewers who need to get the message in a matter of seconds. The font is legible at a distance with a coloring scheme with high contrast in order to see better. Placement is key, with signs needing to sit where they are not blocked. Peak to Shore keeps these points in mind while designing bespoke signs in order to get them working in day-to-day conditions.