A monument sign on the point of entry for the hotel makes visiting convenient for clients to recognize and enter the property, either by vehicle or on foot. Monument signs, freestanding and made of robust materials such as aluminum, rock, or bricks, complement building architecture. The logo, name, and address of the hotel appear on monument signs and may have optional light-emitting diodes for nighttime visibility. Monument signs make for a good first impression while performing their function of guiding visitors.